No matter what niche you are in, backlinks are essential for ranking high in Google–but there are many backlink strategies out there, and it can be tricky to find the best one for your ecommerce store.
In this article, we’ll describe four common backlink strategies you can try.
Build a Private Blog Network
One popular backlink strategy is to build a private blog network (PBN). This involves creating a group of websites that you control and then making them link back to your ecommerce store. This can be a quick and effective way to get backlinks because you’ll have complete control over the content and the links.
However, keep in mind that this is referred to as a black-hat SEO technique, and you’ll be penalized if Google detects your PBN. This is why it’s important to host your PBN on a service that leaves no footprint. In addition, make sure that you invest time in producing high-quality content for your network of blogs–you don’t want spammy, low-quality articles linking to your ecommerce store.
Take Broken Links From Your Competitors
If you want to get high-quality backlinks from authority websites, each broken link on those websites provides an opportunity. Use a tool like Monitor Backlinks—simply enter your competitor’s URL and the tool will show you all the broken links on their site. Then, you can reach out to the website that’s linking to your competitor, let them know about the broken link, and offer to replace the broken link with a link to your ecommerce store.
This is a great way to get high-quality backlinks because it shows that you’re providing value to the website that is linking to you. This provides similar benefits to buying expired domains, which is another good method of boosting your rankings.
Submit Guest Posts
Another effective backlink strategy is to submit guest posts to popular blogs in your niche. When you submit a guest post, you can include a link back to your ecommerce store in your author bio and leave relevant links to your store within the article’s body–just make sure they don’t look too promotional or spammy.
Also, keep in mind that this is a relatively slow process compared to using broken links or setting up a PBN. You’ll have to find relevant blogs, submit your ideas to the blog editor, have them approved, and get them written by a content writer. Even once you’ve submitted a guest post, you might have to make edits according to the editor’s comments, and all of this will take time.
Reach Out to Influencers
Have you ever wondered how some brands get their products featured on popular blogs and websites? The answer is that they often reach out to influencers.
An influencer is somebody with a large following on social media or a popular blog. If you can get them to feature your product, you can get a lot of exposure for your ecommerce store. To find relevant influencers, you can use a tool like BuzzSumo. Enter a keyword related to your product and the platform will show you the most popular content for that keyword. Then, you can reach out to the influencers who have shared that content and offer to send them your product for free. If they like it, there’s a good chance they’ll feature it on their blog or social media account.
While each of these four strategies has its own benefits, we recommend using a combination of all four for the best results possible and to ensure you’re backlinking safely and effectively.