Learning how to create a private blog network (PBN) is all about understanding how relevance plays into the customer experience. For example, if you’re posting, let’s say, a make-up tutorial, you might want a backlink to a make-up brand you’re featuring. If it’s a gardening sales page, perhaps you’re after a backlink to a lawnmower brand or a gardening tools maintenance provider.
Today, we’ll explain the different types of backlinks, which ones score higher in credibility and user click-through metrics, and how to best use them.
Types of Backlinks to Use in PBNs
There are four general types of backlinks, but the priority is always Do-Follows (we’ll explain why in a second). Before we do, it’s worth clarifying what a “money site” is in PBNs and SEO in a wider context.
Your money site is any page you want your visitors to go to that creates revenue for your business. That isn’t always a sale page—it could be a sign-up form, an affiliate post, or a ClickBank earnings driver. The best backlinks for a PBN always link to your money site or specifically targeted pages and are Do-Follow. No-Follow means the site isn’t offering you any SEO capacity, so Do-Follow is the way to go.
Four Categories of Backlinks
There are four types of backlinks:
- Main backlinks to a money page with Do-Follow
- Links to different sites with No-Follow
- Backlinks to internal web pages with Do-Follow
- Additional inks, such as images, with No-Follow
A Do-Follow linked to your money page or money site is your target.
Choosing a PBN Backlink Page
In most scenarios, the best page for which to create a backlink is your home page, because it’s a static URL that isn’t likely to change. If you adjust a URL or lose a page, your backlink will lead nowhere, and it will not improve your performance. We suggest linking to a variety of pages, but the core focus is on your home page.
Using Valuable Blogs to Position Your PBN Backlinks
The value and quality of your blog will directly impact the value of the backlinks it generates. A small, one-page blog with little information and countless links will not perform as well as a mature blog with relevant information and an ongoing visitor count.
It’s also helpful if you aim to post regularly and leave relevant backlinks that tie in cohesively to the site, niche, and titles. Relevance is everything! A wedding photographer might have backlinks to wedding companies or venues, and a search engine algorithm will appreciate the relationship between those businesses.
How Often Should I Use a PBN Backlink?
Repetitions are another factor to think about carefully. You could slot a backlink into every blog paragraph, but that would be counterproductive, because it will look like spam. Over-linking is as harmful as having no backlinks, so don’t try to use a constant link stream scattered into every corner.
The flip side is that you don’t want one hard-to-find link, because it’ll be less likely that anyone will see it. Try to backlinks once or twice per blog in contextually suitable places that naturally follow the reader’s journey.
Longer, informative PBN blogs should have prominent backlinks related to your money site, and for a search engine, quality content is king—provide longer-form articles with useful information, and your link will look and feel organic.
How Do I Pick an Anchor Text for PBN Backlinks?
A final consideration is how you build backlinks to ensure you populate the content with varied anchor texts. If you were to create a library of content with matching backlinks, you’d be building a clear footprint that garners investigation from search engines—the opposite of what you’re trying to achieve.
The best method is to vary your anchor texts using related words and conversational language. This will achieve the volume you need without suspiciously frequent repetition of an identical anchor phrase.