Link building and backlinks are terms that come up for everyone learning about search engine optimization (SEO) for their website. Links are, and probably will remain, one of the most important ranking factors for Google and other major search engines. 

But should you pay for backlinks? In many cases, you may not have a choice since online publishers are well aware of the value of their outbound links. 

What Is a Backlink?

Backlinks are the inbound links that lead viewers directly to your blog or website. In addition to helping users navigate from one site to another, links also signal to search engines that one site trusts another site enough to link to it. 

Search engines use that as a signal that the site receiving the link is trustworthy and authoritative. In short, the more inbound links your site has, the better chance it has to compete for high search engine rankings.

Should You Buy Backlinks?

Backlinks can be built by reaching out to domain owners and content creators, writing content for their websites, guest posting, using outbound links to form partnerships, and launching a referral program, to name a few. This process involves a lot of time and resources. While it increases your connections, it doesn’t always guarantee backlinks will be created for your website.

Buying a backlink involves getting paid links for SEO to improve a site’s SEO performance. 

Buying backlinks is a means of speeding up the normal process of link building–it can save you months or years normally needed to build backlinks from scratch. One of the major reasons why people buy backlinks is that it offers nearly instant results in upscaling their search engine rankings.

Backlinks without guest posting also help websites benefit from being linked to already indexed websites. And it saves you the resources needed to create the guest posts. 

Indexing pages on Google can take a long time, with some never getting indexed. Buying high-quality backlinks on pages that have already been indexed by Google makes it much more likely that the link will provide its intended value faster.

How Much Do Backlinks Cost?

As you would find, backlinks vary in quality, and it is the quality that determines their prices. You can expect the price of backlinks to vary between $50 and $2,500 per month, based on the quality and volume you want to buy. Depending on your niche, you may find more expensive backlinks.

How Many Backlinks Do You Need?

While backlinks are important because they are a primary Google ranking factor, it’s not just a game of numbers. Getting more backlinks than your competitors does not guarantee that your website will rank higher than theirs.

Quality Backlinks

When it comes to backlinks, quality matters more than sheer volume. A high-quality backlink is natural, highly reputable, and highly relevant. They are high domain authority websites that are well-trusted by search engines and searchers alike. 

The higher the domain authority of a backlink, the more valuable it is for your SEO ranking; these are the types of backlinks you should consider buying. As such, when buying backlinks, they should be quality backlinks from trusted link building services. While buying links is considered legal, you should know that buying backlinks is considered a black hat SEO technique–a way of cheating or misleading Google.


Having a good understanding of quality backlinks and the keyword difficulty of your niche will help you determine the number of backlinks you’ll need to buy to get the desired result; this number will vary depending on the niche. In addition to buying high-quality backlinks, you can structure your website, upload quality content, and organize your website to get the best out of the quality backlinks you wish to buy.