Web hosting is one of the many factors that affect a website’s search engine optimization (SEO). The web hosting server, specifically its location, affects several factors, including the site’s performance, who has access to the website, and how search engines may evaluate the online property, ultimately influencing your search engine results page (SERP) performance.
Consequently, you must pay attention to where your web hosting provider’s server is located to better optimize your SEO for your target market. With SEO hosting from Easy Blog Networks (which takes it beyond regular C-Class hosting), you have the advantage of spreading your websites across several IP addresses while maintaining high performance. This means you can deliver the same seamless user experience across properties while reaching a larger demographic—from whichever country you’re hosting.
What Is SEO Hosting?
To understand the meaning of SEO hosting, we must first delve into web hosting. Web hosting is the process by which a website owner uploads website data files from their local computer to a web server. This server then uses resources such as RAM, hard drive, and bandwidth to enable the storage and remote access of those files (in a website) by users all over the Internet.
SEO hosting, on the other hand, is an SEO-focused web hosting strategy that allows the hosting of multiple websites across various Internet Protocol (IP) addresses in a shared server. This is a great hosting option for SEO professionals who need to manage many websites simultaneously, large enterprises with several online properties, and any business that wants to better optimize their websites for SEO.
There are several types of hosting in SEO, but the most common is shared hosting, where several entities (including some that may not be yours) live on a single server. SEO hosting works through a service provider like Easy Blog Networks, which hosts websites on unique blocks of IP addresses on a server, allowing them to interlink while being ranked independently.
Does SEO Hosting Server Location Matter?
When it comes to a website’s SEO, server location matters, particularly concerning your target users. A server’s location can limit your reach or even hinder you from getting to the SERP of the people you want to target. With SEO hosting, these barriers are broken down. With websites on multiple addresses, you can reach more people further away, increasing your traffic even if you’re in a different country.
How SEO Hosting Server Location Affects SEO
Server location influences your site speed and how you reach your target audience. Here’s a look into how server location affects SEO:
Site Speed
The further your server location is from your target users, the slower your website will be when they load it. Slow loading times can heavily affect your SEO, as website performance is an important ranking factor. In addition, if people get frustrated with waiting, they can drop off, increase your bounce rate, and signal to search engines that you’re not a reliable site that would be recommended to searchers.
International and Local SEO
IP addresses affect your website’s reach, as they usually determine your audience based on proximity. This means that if your website’s IP address assigns you to Location A, you’re likely to get users from Location A, which could be a problem if you’d like to target people from, say, Location S. With SEO hosting, you get multiple IP addresses, which allows you to reach more people and even target local SEO better. This is great for companies looking to reach a more international audience.
The Best SEO Hosting Solution
Explore next-level SEO hosting solutions with Easy Blog Networks, the world’s leading SEO host. Even if you’re in a different country, you can optimize your websites for your target audience and reach a larger demographic to boost your SEO performance and increase your SERP rankings. You get up to 500 unique A-, B-, and C-Class IP addresses from reputable web servers for higher-quality sites, all easily manageable in a single dashboard.