If you have a website, it needs to be hosted somewhere. After researching multiple options, you’ve probably come across terms like dedicated hosting, shared hosting, the effects of cloud hosting on SEO, and Virtual Private Server (VPS) hosting.

VPS hosting is one of the best available options available for doing SEO hosting. This type of hosting service provides plugins and maintains the site–combined with low downtimes, faster loading speeds, and strong security, VPS hosting is easily one of the best options.

What Is VPS Hosting?

A VPS produces several virtualized environments that mimic physical servers; the virtual servers are linked to the host by a program known as the hypervisor. Each virtual server replicates the atmosphere of a dedicated server because they operate independently of one another.

VPS hosting provides a stable server atmosphere with increased speed and security for all sites because one site’s traffic intake and efficiency doesn’t negatively affect any other server hosted on the site. There are many benefits of VPS hosting, including:

Improved Uptime

Most hosting companies claim to provide 99.9% uptime. Some uncounted downtime is totally normal for a site, but if your website experiences frequent downtimes, it will negatively affect its SEO by virtue of the simple fact that your site isn’t accessible to traffic.

There’s also the problem of increased bounce rates (the percentage of users who enter a site, but don’t visit any of the pages) because of your site going down. One of the most dependable hosting options is VPS hosting because of how it operates without interruption from other websites. Compared to other types of hosting, VPS hosting consistently offers superior uptime. 

Faster Loading Speed

There are multiple alternatives available for the content you provide. What’s more—thanks to people’s ever-lessening attention spans—if your site takes any more than five seconds to load, they’ll be gone. The host you use directly affects your site’s speed and loading time; share hosting has evolved and is known for fast loading times. 

The main issue with shared hosting is that any site on the server can use a large chunk of resources, causing all the other sites on the server to slow down. This is not an issue with VPS hosting because websites have a distinct IP address and no other site can use its allocated amount of space. In addition, many VPS SEO hosting packages come with solid-state device storage. These have higher read-write capabilities than more conventional hard-disk drive storage–this also makes hosting multiple sites on the same hosting provider possible.

Better Security

All sites hosted on a shared hosting server have related IP addresses. If any one of the sites is breached during a cyberattack, all sites on the server are at risk.

On the other hand, VPS hosting divides the server into multiple parts, each with its own IP address. With root access, you can have any number of security features added to your server to further protect it from online threats. A cyber security scandal could easily harm your company’s reputation and the website’s SEO.

Greater Control Through Root

Root access is a unique feature available through VPS hosting. In simpler words, having root access grants you the highest level of clearance and total control and authority over your portion of the server. This lets you install certain applications, alter settings, and customize your website to meet your precise requirements.

You can even install third-party security programs for added defense, close all unused ports, stop applications from needlessly connecting and using up resources, and implement other methods of increasing the security of your site. In the end, all these features lead to better SEO performance.


VPS hosting is one of the best ways to reap the advantages of a dedicated server without ruining your budget. Therefore, it’s time to assess your needs and see if VPS hosting is right for your website. If increasing search engine results page rankings is one of your goals, VPS hosting is an option to consider.