There are situations in which the wrong backlinks, or building too many backlinks too quickly can be a problem for your site. However, there is no such thing as too many backlinks without taking into account the context around those links. 

Google doesn’t encourage its users to use paid link-building to boost their ranking. But people use paid link building to get huge numbers of backlinks very quickly constantly, and without penalty.

PBNs are also a way to get numerous quality links to your site. And while they have led to penalties in the past, current PBN practices make them a great alternative to paid link building. 

So, if you’re using private blog networks (PBNs) to build links for your site, avoid putting too many of them on a single landing page because they’ll be detected easily. Ordinarily, you should put no more than ten backlinks to a single page per month; this doesn’t mean that it’s wrong to have forty or fifty links to a single landing page, it just means it’s wise to space out your link placements to make them appear natural.

Your website is allowed to have as many backlinks as possible provided they’re acquired organically and remain within Google’s webmaster guidelines. Having too many backlinks might increase the cost of link building, especially if you’re paying for them. Although you don’t have to buy backlinks to help your website rank higher, sometimes paid backlinks may be the only viable choice.

Why Are Backlinks So Important?

Backlinks are links from other websites and blogs linking back to your website. They can occur naturally or be procured. Most search engines like Google, Bing, and Yahoo encourage organic link building and will severely penalize websites with procured backlinks. For example, Google considers the use of PBNs and other paid backlinks a “black hat SEO trick” and won’t hesitate to de-index any website with such links. This shows how important backlinks are.

Search engines, especially Google, view backlinks as a vote of confidence from one site to another. So, they’ll give sites with the highest number of backlinks priority when providing search results. Backlinks are also suitable for increasing traffic to your website from referral sites and blogs.

You can build authority for your brand by building authoritative backlinks. The more authoritative sites endorse you by linking back to your site, the higher the ranking authority your website gets and the more potential clients trust your brand. These links will also help you to build online relationships with other sites.

How Many Backlinks Are Safe?

As noted above, Google and other search engines don’t set a limit on the number of backlinks to include on your website. However, it’s better to have a few authoritative and organically acquired backlinks than to fill up your site with irrelevant and low-quality paid backlinks. If you’re using paid backlinks like PBNs, be sure not to use more than ten per month, especially if it’s a website.

As more readers continue to access your site and link it to their sites, the number of backlinks to specific pages on your site will grow. You can even get hundreds or thousands of organic backlinks every day, depending on the kind of content you’re offering and how well people relate to it.

This is the dream of every SEO expert and agency, but it doesn’t happen often. So, you have to wait it out. The best way to go about this, especially when you’re using paid backlinks, is to start with ten backlinks per month and increase them progressively as your site gains more authority.

Do Paid Backlinks Work?

Paid backlinks, like PBN links, are a very common practice across all industries and work wonders when used correctly. PBNs can be very effective, especially if they’re hosted safely and built with some basic knowledge of how to avoid detection. 

Additionally, make sure the company you choose for your PBN hosting knows how to avoid footprints. At Easy Blog Networks we work tirelessly to provide clients with multiple distributed data centers and hosting companies, fully-installed blogs and sites with randomized themes and usernames, different plugins, and a mailbox. All these efforts are aimed at minimizing footprints, making every PBN undetectable.