YouTube is the world’s second-largest search engine, second only to Google. This means that ranking on YouTube is easier than ranking on Google, and when you have a high YouTube ranking, you can gain a large audience for your content.
By using your blogs and existing social media channels–or even a PBN hosting company–you can help your videos rank higher. In this post, we’ll discuss if backlinks help your YouTube videos.
What Are Backlinks?
Backlinks are links from one website to another website’s page. Google and other web crawlers consider backlinks as ‘votes’ for the linked page, meaning that the content is useful or valuable to viewers. Pages with a high number of backlinks tend to rank higher on Google–the same goes for YouTube Videos.
Types of Backlinks
Backlinks do indeed help YouTube videos rank highly, just as they do with other pages on Google. There are two types of backlinks:
- Do-Follow backlinks
- No-Follow backlinks
Do-Follow backlinks are the most valuable and most common for SEO; they are links that pass the authority of the linking site to the destination site. These backlinks improve the site’s keyword ranking, in turn, improving SEO.
No-Follow backlinks don’t pass the authority of the origin page. They provide the least value for SEO, are less common, and have a negligible effect on SEO.
That being said, it’s important to opt for Do-Follow backlinks wherever possible.
Creating Backlinks for Your YouTube Videos
Wondering how to create a backlink to capitalize on YouTube viewership? There are quite a few ways to get backlinks for your YouTube Videos, such as:
By guest posting on others’ blogs, you can bring in quite a bit of authority to both your videos and their blogs. If you guest blog on a famous blogger’s site within your niche, you can significantly boost your rankings.
Embed YouTube Videos to Websites
Click the ‘share’ option to embed your video to your own website. Additionally, be sure to get in touch with other relevant websites to have your video embedded in a blog discussing the topic of your video. Both tactics can bring traction to your video while also increasing your authority.
Web 2.0 Sites
WordPress, Weebly, and Blogger also have opportunities to embed your videos. Using these sites can bring in more viewer engagement while also helping you to increase your chances of ranking on the first page of search engines.
Share on Social Media
You can share your videos on the social media pages you run, which will help to create more chances of bringing in views and subscribers.
Engage in Comment Sections
Strong comment threads from social media posts also get quite a bit of traction. Adding value to conversations increases your authority and makes you more visible to future subscribers and audiences already interested in your niche.
Creating backlinks to your YouTube content is a great way to drive views to your video while also increasing your overall YouTube ranking. Don’t expect the traffic to explode overnight, though, because it takes time for Google to index backlinks. So, how long does it take for backlinks to get indexed? It can take anywhere from a few weeks to a few months.
The last step is, of course, to make quality videos that are informative and helpful enough to bring in shares and backlinks among various sites, platforms, and online communities.