When you use private blog networks (PBNs) to boost your website’s performance in search, you must be careful not to use so-called “spammy” domains. Otherwise, you’ll give the search engine a reason to suspect manipulation, so it’s important to clean up the domains you intend to use for your PBN before you link them back to your main site.
So, how do you make domains safe?
The first step in cleaning your domain names for a PBN is to choose the right domains. Half the work is to start with a domain that’s relatively clean as soon as you buy it.
Fortunately, there are many effective ways to find cheap expired domains. Apart from choosing the right domains, you should learn different ways of cleaning your domains before you include them in your PBN–this article discusses the importance of cleaning up domains for a PBN and how to do it.
Importance of Cleaning Up Your Domains for a PBN
Even as you worry about the cost of PBN domains, you also have to consider their viability so that they can give you the kind of results you want. When you are looking for PBN domains for your site, make sure they have authority in your niche and have powerful content relevant to your target users. This means opening the links and reviewing them thoroughly to ensure they meet the criteria.
It’s important to take each PBN domain through this cleaning process because search engines like Google employ very robust technology and personnel that can easily detect any form of spam. Therefore, your PBN domains should easily pass every review without raising any suspicion.
However, we should note that some domains are beyond saving. There’s a degree of manual penalties and spammy activity that make it impractical to try to recover a domain.
If that’s the case, simply move on. The return on investment is not there for some domains and even if you can purchase them for a low price, getting any value form them might be impossible.
How to Clean Your PBN Domains
The technology and personnel used by search engines to review backlinks mainly check the authenticity of the owners of the links by reviewing their contact information. They also check the contact details in the link to see if the site belongs to a real person or organization. Because of this, it’s important to create a persona for all your PBN domains.
Go to the About Us page and enter relevant information about your site–the page should have personal information about you, including the objectives of your website. Include verifiable contact details so that Google reviewers can easily verify the domain. Your PBN network shouldn’t create any footprint that will raise suspicions, so make sure the links don’t link back to each other.
The main objective of your PBN domains should be to pass link equity to your main site so that it can have more ranking power, so be sure to create a well-structured network in a comprehensible format that clearly defines how the PBN domains should be used when linking back to your main site to avoid creating a footprint. The network should help everyone involved in the backlinking project understand the tiers they’re doing for PBN linking. This will make the whole link-building process more effective and safe because no one will put unnecessary links on your main site that could be easily marked as spam by Google reviewers.
The other important step in cleaning your PBN domains is choosing reliable hosting services. Luckily, you can now find reliable PBN hosting services from reputable companies–like Easy Blog Networks–that should be able to check if the IP address of the site is hosted on a similar IP. A PBN host should also ensure that the domains are genuine and not spam that can easily be picked up by Google reviewers.
When you include links in your web pages, you should stick to one or two PBN links for each page to avoid spamming your website. Although it’s not mandatory to update the content on your PBN websites, you should try to make the content as relevant to your niche and target users as possible; you should also be sure to find PBN domains with authoritative backlinks.